1. Introduction

Pure Magic (“we”, “us”, “our”) operates the website thepuremagic.com/, an online store for sports nutrition supplements. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, create an account, or place an order.

By using our website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

• Account details: name, email address, phone number, billing and shipping addresses.
• Order information: products purchased, order history, payment method (processed securely by third‑party providers).
• Technical data: IP address, device type, browser type, pages visited, and cookies.
• Communication data: messages sent via our contact form, email, or social media.

3. How We Use Your Information

We use your data to:

• Process and deliver your orders.
• Create and manage your customer account.
• Respond to your questions and support requests.
• Send order updates and important service notifications.
• Improve our website, products, and customer experience.
• Send marketing emails or newsletters if you have given consent (you can unsubscribe at any time).

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• To perform a contract with you (for example, when you place an order).
• To comply with legal obligations (such as tax and accounting rules).
• Based on our legitimate interests (such as improving our services and preventing fraud).
• Based on your consent (for marketing communications).

5. Sharing Your Information

We may share your information with:

• Payment providers to process your payments securely.
• Delivery and courier partners to ship your orders.
• Service providers who help us operate the website, analytics, or email services.
• Authorities, when required by applicable law.

We do not sell your personal data.

6. Cookies

We use cookies and similar technologies to improve website functionality, remember your preferences, and analyse website traffic. You can manage cookies through your browser settings, but some features of the site may not work properly if cookies are disabled.

7. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by law. Order and billing records may be kept for a longer period to comply with legal and tax obligations.

8. Your Rights

Subject to applicable law, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data, where applicable.
• Object to or restrict certain types of processing.
• Withdraw consent for marketing communications at any time.

To exercise these rights, please contact us using the details on our Contact page.

9. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure.

10. Children

Our website is not intended for children under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

12. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us through the Contact page or at our customer support email.

This Privacy Policy is provided for general informational purposes and does not constitute legal advice.